There are other sources of skin with lower impact than cattle: pirarucu leather, for example, is a beautifully textured alternative made from waste fish skin. In the past, pirarucu, a species of arapaima native to the basin of the Amazon River, has been fished for food and the skin discarded, but Brazilian tannery Nova Kaeru, has been working to transform it into a luxury material, with a keen eye on its environmental impact. The production of this material generates income for the Indigenous communities that make it – a reminder that traditional craft practices are often people's livelihoods, and therefore cannot simply be swept away by contemporary ethical concerns without consequences.
The practices of these businesses point to a possible future for leather. ‘The conversation has to centre on regeneratively farmed, fully traceable skins and responsible tanning processes ,’ says Amanda Johnston, curator of the Future Fabrics Expo, a sourcing platform for sustainable materials. Yet, as consumers question the sources of their materials, they are often led away from animal products entirely – the concerns driving people to veganism can never be fully addressed by producers who continue to use them. A 2022 report by the Material Innovation Initiative showed that 55% of consumers want to purchase alternatives to leather because of the material’s impact on animals and the environment.
Many brands and makers are responding with plant-based alternatives made from algae, mycelium (mushrooms) and bacteria alongside leather that are the by-product of the non-animal food and agricultural sector. For example, in 2015, Ananas Anam (based in London and Spain) launched Piñatex, a material made from cellulose fibres extracted from pineapple leaves, which has been used by the likes of Hugo Boss and Tom Dixon.
It is taking advantage of a growing demand as well as making use of the excess of waste we produce: we discard around 27 million tonnes of pineapple leaves each year – enough to replace the entire global supply of leather shoe production. To join these dots, Ananas Anam is partnering with fruit suppliers and farms – with an emphasis on family owned businesses and ones that prioritise social impact, including in Bangladesh and the Philippines, where the inventor of the material, Spanish entrepreneur Carmen Hijosa, began the project.